Obsess the SITKA consumer, with a focus on analyzing market trends to uncover product opportunities that inform SITKA's product roadmap Author detailed product briefs that translate consumer insights into actionable product concepts Drive product life cycle and SKU rationalization strategies, with a constant aim to drive growth and improve productivity Partner with Design

Ownership & Accountability Uphold brand standards and take initiative in achieving performance goals Performance Measurement Monitor and adjust store performance against retail KPIs and goals Customer Experience Ensure exceptional service, visual merchandising, and product knowledge Marketing & Community Engagement Support store events and build community relationships fo

Develop and maintain a retail specific, marketing communication calendar supporting SITKA owned retail stores, leveraging new and existing channels including but not limited to N&M email, social media, direct mail, OOH, performance marketing, ambassador promotion, and local affiliate networks Develop seasonal event strategies with existing brand partners, NGO's, and the S

Operate and execute brand events to drive sales, customer acquisition, direct website and retail store foot traffic, build brand exposure, lead event strategy across all disciplines of hunting and fishing, brick and mortar retail and consumer facing trade shows Create and manage event and outreach strategies that align with organizational brand goals and generate a positi

Lead the development of a holistic community marketing program that drives brand awareness and financial results while strengthening SITKA 's connection to the endemic community of hunters and fishermen through NGO relationships, guides, outfitters, content creators, ambassadors and experiential event activations Oversee a team of specialists who will support forecasting,

Collaborate with the product and purchasing teams to curate a compelling product assortment that meet consumer channel demands Utilize data analytics and sales metrics to evaluate product performance, identify trends, and make data driven merchandising decisions Monitor key performance indicators (KPIs) such as sell through, sales to stock, sales/sq ft., etc. to implement

Up level the consumer experience with a focus on owned retail and key wholesale doors, elevating product, visual presentation, communication, and service while managing the holistic marketplace for retail and wholesale with the development of seasonal retail directives that ensure a unified, and excellent, visual presentation Work cross functionally with Marketing, Mercha

s . Create user personas to represent expanding and evolving customer groups and their associated buying patterns to better inform onsite decisions. Prepare and present reports on findings and recommendations to drive UX enhancements. Identify , m onitor and report on key performance indicators related to overall user experience. Evaluate competitors' websites and onsite e

Deliver quarterly & annual sales forecasts by managing sell in and customer sell through Develop, maintain, and manage account relationships at all levels Partner with a cross functional team in Go To Market planning and execution on a seasonal basis Execute the plan that connects SITKAGear with consumers in a powerful way that is consistent with our overall brand voice C

Generate innovative ideas and concepts for experiential projects (retail stores and brand activations) in collaboration with leadership and cross functional retail and marketing Develop spatial layouts, interior designs, and key experience concepts for owned retail stores that enhance the overall brand experience and drive consumer engagement Design and execute brand acti

Develop and implement a comprehensive written content strategy (website copy, social media posts, email campaigns, blog posts, storylines, etc.) aligned with the brand's objectives ensuring a consistent brand voice across all communication and commercial channels Lead the creation of compelling and effective copy for various mediums, including marketing materials, website

Develop and communicate a compelling creative vision for projects, ensuring alignment with brand guidelines, best practices, and strategic objectives Lead and inspire an external team of creatives, providing guidance, feedback, and fostering a collaborative and innovative work environment Generate original and innovative visual concepts that effectively communicate the de

Shape the overall retail strategy of the brand by collaborating with the leadership team to define the brand's retail goals, target markets, expansion plans, and channel optimization Develop strategies to maximize sales, drive foot traffic, and convert consumers across owned retail stores by optimizing product assortment, promotional activities, and community engagement t